Dr Adam Cunliffe, principal lecturer in human nutrition at London South Bank University, says the risks are small when performed by qualified medics, but he is concerned standards may slip as the treatment becomes more widely available.
‘People who want to do what the stars are doing, but don’t have the same money, may be tempted into situations that don’t have high clinical standards.
There would be all kinds of risks, including infection and anaphylactic shock,’ he says.‘I came back from holiday drained.
Welcome to the surreal world of the drip spa — the latest health and beauty fad to arrive in Britain from the U. — where the steady growth of intravenous (or IV) ‘bars’, ‘spas’ and ‘cafes’ looks set to make this once alternative medical treatment as de rigueur as having a manicure.
The controversial treatment first hit the headlines a few years ago when Simon Cowell admitted that, following Dannii Minogue’s tip, he has a blend of vitamin B12, magnesium, vitamin C and ‘something for your liver’ pumped into his body each week. indescribable but very calming, and then it gives you energy for a good few days afterwards.’During the half-hour treatment, a melange of vitamins and minerals is mixed with a saline solution and slowly fed into the bloodstream, to rehydrate and revitalise the body quickly — which is why many cite it as an effective, if expensive, hangover cure.
He described it as giving him ‘an incredibly warm feeling . The treatment was originally developed to help cancer patients whose vitamin levels had been depleted by chemotherapy, but in recent years it has become a secret weapon for burnt-out stars — Brad Pitt and Madonna are both reputed to be fans, and Rihanna even tweeted a picture of herself hooked up to a drip last year.
Now, with clinics springing up across the country for ‘party girl drips’ — as they have been dubbed, Jess is one of a growing number to adopt them as a regular antidote to a work-hard and party-harder lifestyle.
‘Infusions containing magnesium salts give a pleasant warm feeling, with a mild flush, due to capillaries (tiny blood vessels) opening up and allowing more blood through,’ he says.Like any intravenous procedure, there’s a risk of infection and regular use could lead to vein damage.