They offer men secrets of dating to help them get better dates and to find the right person for them.
They have a free newsletter that will help them with the process and that will provide Double Your Dating coupons to fit the service into your budget.
This opt-in form may look common today for many of you.
The headline may seem mildly appealing, but remember, this was running in 2001, a time when you probably didn't even consider the concept of marketing online. The headline/bullet formulas & opt-in copy are still applicable today & it's worth noting that the reason why it's still applicable is because it's simply good copywriting applied to the web. He used evergreen concepts & successfully applied them on the internet.
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This is one of those examples that should remind us that nothing is really "new" - we simply make tweaks & innovate enough to recapture attention so it seems "new".Lastly, take note of how Eben actually jumps right into the e Book sale after you opt-in.This is a ballsy move you rarely see today, but I think it's a good thing to test for a low front-end product.Mike Schaueris the founder of and the main analyst in the swipes section.
Below, is the lead magnet Eben (David De Angelo) was using at the time that letter ran starting in 2001 all the way to about 2009.The confirmation/pre-sell page is also included below it (although, I'm not sure of the exact year that was used).