Opera never stands still, so it was really important for us to make our new brand something that could endure and grow with us. Opera has evolved a lot since we started our journey as a browser company 20 years ago.
Today, we see Opera more as an internet company providing great experiences online.
To reflect this, we have dropped the “Software” from our logo.
Building that system has involved a tight collaboration between Opera’s in-house creative team and two independent agencies – U.
K.-based Dixon Baxi, who helped us define the global brand and creative strategy, and Anti from Norway, who worked with us on the visual identity.
It’s been an intense, exciting journey lasting about a year.Our subsidiary mobile-advertising company Opera Mediaworks is also launching a fresh, new look.